A Tool to Reach the sub-Saharan BOP market
The thesis concerns the relationship between corporations, innovation and the markets on the bottom of the economic pyramid. The Sub-Saharan region was used as point of departure while the focal point was on how corporations can develop solutions to some of the region’s most pressing problems by incorporating corporate social innovation into their business strategies. Cases used were MYC4, Grundfos & Vestergaard Frandsen
The combination of CSI & BOP is unseen, as far as we know, so this thesis is useful for people interested CSR, Social Innovation, Development, innovation, BOP markets and CSI.
Til specialet hører 200 siders bilag. Selve specialet er 108 sider.
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