IBB (International version af HHX)

Battle in the skies - the challenge of the low cost carriers

Authors:

Nicholas Bendt

Tags:

afsætning, airline, buying behaviour, competitive forces, easyJet, environmental forces, marketing, marketing mix, positioning, segmentation, strategies, strategy
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Added by Julie Hugsted

Julie Hugsted, BA i historie og humanistisk HR teori, stud mag.

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